Eucalyptus

Eucalyptus is Australia’s largest digital healthcare company, housing five clinics — Kin, Software, Pilot, Juniper and Compound. I joined Euc in March 2023, working in-house as their Brand and Communications copywriter.

This involves producing copy and content in pretty much any format you can think of (including the video here).

Core skills:

  • Multi-channel digital copy

  • Video scripting

  • Organic social

  • Long-form blog articles

  • EDMs

  • LPs

  • Managed Euc's LinkedIn (30k followers) and Instagram (4k followers) pages. Produced a calendar of organic content guided by our brand pillars.

  • Managed the Eucalyptus domain including writing copy for landing pages and the company blog.

    eucalyptus.vc

  • Developed TOV and brand messaging guidelines. Designed Euc's messaging house and wrote the company mission as one of the key brand copywriters during our 2024 re-brand.

Eucalyptus mission video 2024

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